Poison I.V. - Evaluation

Looking at our project as a completed piece, there are many factors that we are really pleased with - accompanied by things that, in hindsight, we maybe would have changed or done differently.

To begin with, it is our view that the social/political angle we took through the use of our 'being chased by the media' theme turned out to be successful, as during our audience feedback session, 8/10 people said that the point came across well, and was easily understandable. However, for the sake of the 2 out of the 10, we could have made our point clearer.

The use of the paparazzi shots in quick succession of each other was also successful in portraying our idea of being chased by the media, along with helping to achieve the vintage feel we were aiming for (combined with the use of the old film effect) - which also shows influence from the vintage feeling created by our mood board.

Originally, we planned to use the old film effect in black and white, however, when we applied it to the video, it ruined the symbolic red ribbon in Alice's hair, so we kept the old film effect, but did it in vivid colour instead, to capture the symbolism of the colour red. Consequently, the paparazzi pictures were more striking as they were in black and white.

The music tied in well with certain parts of the music video, for example, when the tempo was slow, 'Alice' was wandering carelessly through the woods, picking up flowers and so on. When the tempo picked up, she began to run as though she was being chased by someone...or something.

The use of our voyeuristic camera shots and angles made it clear that 'Alice' was being watched by someone. This, along with our obstructed shots such as canted angles and shots obstructed by trees gave the video an eerie feel - but at certain points, for example when Alice is looking around, gives the impression that she knows she is being watched, however, this could just be percieved as her being lost.

Poison I.V. music video.