The Gallows - Magazine Advertisement

The magazine advertisement for the Gallows' new single uses dark, gothic fonts which implies that the band's genre is rock. This idea is expanded by the song name, 'The Vulture (Act II) whick constructs an almost gothic idea - vultures traditionally symbolise the dark side of human nature - death and so on. This gives hints about the target audience. The colour scheme of the advertisement is limited to black, white and blood red. Something noticeable about the artwork is that it doesn't include a photo of the band - which shows that they're serious about their music and don't necessarily care whether or not they are recognisable to the public. This would imply that they aren't overly bothered with their overall image and are more concerned with the portrayal of their music. The image used is some sort of crest, which relates to the band's identity, as their album features a black background with a different, white crest as opposed to a white background with a black crest.
At the bottom of the advert is a black box, encompassing a range of information about the single, including places where the music can be purchased, information about limited edition versions of the album and the band's website. The target audience for this band is people who enjoy rock music, most likely mid-late teens and predominantly male. I suggest this niche audience after researching more thoroughly into the band, and found that their artwork tends to contain dark, gruesome images, which most females wouldn't instantly be drawn to. This label was also influenced by the fact that their music is extremely heavy and 'hardcore'.